Australian businesses: How to effectively use Instagram to reach new customers 1

Australian businesses: How to effectively use Instagram to reach new customers 2

Create a business profile on Instagram

In order to use Instagram for business, you’ll need to create a business profile on the platform. This will allow you to access features such as Instagram Insights and Ads Manager. When creating your profile, make sure to use a profile photo that represents your brand and a concise bio that describes what your business does.

Post high-quality visual content

Instagram is a visual platform, so it’s important to make sure your content stands out. Invest in high-quality photography or graphic design to ensure your posts are aesthetically pleasing. Additionally, make sure to use relevant hashtags to increase your reach and engage with the community by responding to comments and messages.

Utilize Instagram Stories

Instagram Stories are a great way to showcase your brand’s personality and behind-the-scenes content. They also allow you to add interactive features such as polls, questions, and quizzes, which can increase engagement and help you learn more about your audience.

Partner with influencers

Partnering with influencers who have a large following and align with your brand can help you reach a wider audience. When selecting influencers, make sure to choose those who are relevant to your industry and have an engaged following. Additionally, make sure to disclose partnerships in your posts to comply with Instagram’s guidelines.

Run Instagram ads

Instagram offers advertising options for businesses to reach new customers. Utilize Ads Manager to create ads that are visually appealing and have a clear call-to-action. You can also use Instagram’s targeting options to reach a specific audience based on demographics, interests, and behaviors.

Overall, Instagram is a valuable tool for businesses looking to expand their reach and connect with new customers. By creating a business profile, posting high-quality content, utilizing Instagram Stories, partnering with influencers, and running ads, Australian businesses can effectively use Instagram to grow their brand’s presence on the platform. Access this external resource we’ve prepared for you and find supplementary information about the topic covered. Broaden your understanding and investigate fresh viewpoints, how get instagram followers!

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